Security & Green Bar
When a user accesses a portion of your site, which is protected by this technology, the certificate will instantly establish an encrypted connection from your site to the user’s browser. The HTTP prefix will convert to HTTPS and the user’s browser will display a padlock in the browser bar. With high assurance EV certificates, the browser’s status bar will also illuminate green. This gives the user the reassurance that their connection is safe and their private information will not fall into nefarious hands.
Consumers have become far more tech savvy and they well be able to identify these security measures. If your site doesn’t feature the correct security protocols, they may be hesitant to utilize your site.