Why You Need To Be Taking Advantage Of HTTP/3 and QUIC Now

If you are currently running a business, you do not need anyone telling you that it is competitive out there. Heck, it is more competitive than it has ever been before. And, a lot of this has to do with the Internet and the advancement of technology. Certain technologies are now giving smaller companies the ability to compete with much larger companies in areas where they couldn’t before.

This really is a good thing because it not only gives customers access to vast resources and knowledge, but it ensures them that they are getting what they are paying for. That being said, technology is constantly adapting and evolving, which can make it more than difficult to keep up with all the exciting changes. One such technology that could be a complete game-changer is HTTP/3 and QUIC. Below, you are going to learn everything that you need to know about this technology and why our company decided to implement it on such a broad level.

Understanding HTTP/3 And QUIC

If you have never heard of this new technology that’s okay. You have come to the right place. HTTP/3 and QUIC is basically nothing more than the newest version of the hypertext transfer protocol. This is the way in which you view or visit webpages. In the past, this type of technology has been referred to as HTTP over QUIC or its successor HTTP/2. QUIC was something that was originally developed by Google as an attempt to improve on the HTTP/2 setup. They did this by transporting it over encrypted UDP. These efforts took place in 2016, and part of the entire process involved splitting QUIC. It was actually split into two different protocols known as QUIC and HTTP/3.

How Is HTTP/3 Different Than HTTP/2?

When you sit down and look at things as a whole, you will see that there are two clear differences between the old and new protocols. There are actually many differences, but there are two that stand out right away. The first is that HTTP/3 utilizes what is known as QUIC. QUIC is something that is built on UDP. This is not the case for HTTP/2, as it uses TCP. Another noticeable difference is the way that the technology compresses headers. HTTP/3 utilizes QPACK to compress headers, whereas the outdated technology HTTP/2 utilized HPACK to compress headers. These changes will come along with several distinct benefits as well as some potential drawbacks. To understand if this technology is right for your company, you will need to understand these differences and how they might apply in a real-world setting.

The User Experience

If you are like most people today, you already know that you only have a scant amount of time to attract someone’s attention. People’s attention spans are growing less and less as time passes on. In fact, people are only willing to wait anywhere from 0.4 to 0.6 seconds for a site to load. If your site hasn’t loaded in this amount of time, you could potentially miss out on a sale. While the outdated technology HTTP/2 is capable of providing these times, it is the HTTP/3 that might seem faster to a customer. Seems being the keyword here.

When a user visits a page through the HTTP/3 protocol the entire experience might seem faster. This is specifically true when the network conditions are less than optimal.

Eliminates Head-Of-Line Blocking

There is no denying that HTTP/2 has been great in the past. It has served many many clients well and will continue to do so. However, there is one area where the protocol is lacking, and that is in the TCP. As you probably already know, HTTP/2 is built on top of TCP. Normally, this would not be a problem when streaming just one source. The real problem arises when streaming multiple sources, which is something that users want and need to do. Each physical connection can stream multiple sources, but while doing so if one of these resources experiences a failure, the rest of the resources will be affected as well. All the other resources are going to be slowed down or put on hold while the missing packets are built or reallocated.

This is not the case with QUIC and just one of the other reasons that it is a major upgrade. QUIC still gives users the ability to multiplex, but if one of the resources loses packets along the way, it won’t interfere with the other. Only the resource with the missing or lost packets will be affected. This is because QUIC doesn’t stream all the resources over the same connection, which is a vast design improvement, and a feature that will ensure optimal browsing experiences.

Supported By The Most Popular Browsers

Everything today is about convenience. Isn’t that why companies utilize all these technologies in the first place? They want their customer’s experience to be more pleasant and convenient. It is pretty obvious that HTTP/3 is capable of doing just that. This is also why customers only use specific browsers. You can do any amount of research that you want and you will clearly see that Google Chrome and Mozilla Firefox are today’s most preferred browsers. This is because they really optimize the browsing experience and make it more enjoyable.

Once again, this is just another one of the many reasons that companies need to consider converting their sites to this new protocol. Both HTTP/3 and QUIC are supported by Chrome and Firefox.

Supported Web Servers

Right now, you know that HTTP/3 and QUIC offer an optimal browsing experience with faster speeds, reduced latency, better handling of packet errors, and built-in encryption. You combine this with the improved browsing experience offered by Chrome or Firefox and your site will be more convenient than ever to access. All that being said, HTTP/3 and QUIC are just like every other technology out there given the fact that there are some downsides.

Another drawback is that your customers will only be able to utilize this type of technology if you are using a web server that supports HTTP/3 and QUIC. Luckily, there are several of them out there. LiteSpeed has been supporting this technology since early 2017. Nginx has just recently received a patch upgrade from Cloudflare that enables Nginx to support HTTP/3 as well.

Any premium web hosting company knows that speed is the first part of any successful campaign. If you want to draw in customers and keep them coming back over and over again, you are going to need speedy and responsive pages. It is obvious that this newer HTTP/3 could be just the solution that you are seeking.

If you’re ready to start taking advantage of this new service, you’ll be able to do so now. All you have to do is use it, it is activated and ready in all our cPanel shared hosting servers.
You can always count on us to update our services and provide you with the best experience ever.